What Is a Meme? A meme is a virally transmitted image embellished with text, usually sharing pointed commentary on cultural symbols, social ideas, or current events. A meme is typically a photo or video, although sometimes it can be a block of text. When a meme resonates with many people, it's spread via social platforms like Twitter , Facebook , Instagram , texting, and more. The more a meme is spread, the greater the cultural influence it has. Here's a deeper look into what exactly a meme is, the different types of memes, and some meme examples. The Origins of the Term 'Meme' Evolutionary biologist Richard Dawkins coined the word "meme" (rhymes with "team") in his bestselling 1976 book The Selfish Gene . While he had no idea of its future internet-related context, he used the word meme to describe an idea, behavior, or style that rapidly spreads from person to person in a culture. In his book, he likened a meme's spread to that of a vi
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